Little things transform big things
Author(s) : Jocelyn Benoit
ISBN : 9782897991043
Year of publication : 2020
Nombre de pages : 72
Langue : #!trpst#trp-gettext data-trpgettextoriginal=5211#!trpAnglais#French#!trpst#/trp-gettext#!trpAnglais#
«Predictability: Can the flutter of a butterfly's wings in Brazil cause a tornado in Texas?»
What a delightful phrase. It was the title of a 1972 lecture by Edward Lorenz that gave rise to the metaphor of the «butterfly effect,» which has been adopted in several scientific disciplines as well as in popular culture.
It is said that it was his love of coffee that led Lorenz to discover the fundamental principle of chaos theory—namely, that a tiny variation in a parameter at a given moment can lead to vastly different final outcomes. Wanting a good cup of coffee, he had changed just a few data points (3) in a computer simulation to save time and go get his precious beverage. When he returned, he found results that made history: a tiny change in a complex system can have significant long-term consequences.
The butterfly effect draws on this delightful anecdote to explain something fundamental about the long-term nature of organizations. Corporate culture shapes individuals’ behaviors and values, but in the long run, individuals shape that culture through their daily actions.
Based on the “Decision-Direction-Delegation” triad from Jocelyn Benoit’s second book, *Managemental*, *The Butterfly Effect* offers:
Key factors for understanding the long-term trajectory of organizations;
A framework for shaping the development of values that align with the mission and strategies of an organization AND those of its members;
A visual and metaphorical approach to explaining radically new phenomena and fostering a common, shared vision.
Jocelyn Benoit, M.B.A., B.A.A., C. Écon., also studied for 6 years at HEC Montréal's doctoral program. Actively involved in academic life, he has taught at both undergraduate and graduate levels in several Quebec universities and abroad. He stands out for his practical, dynamic approach, almost never using visual aids, but always creating a climate of exchange and knowledge sharing in his groups. With a solid background in consulting, he uses his expertise to develop learning methods that are concrete and easy to use, whether at work or in everyday life. The first version of his case method has already been used by thousands of HEC Montréal certificate students.




