Microeconomics - Introduction for business students (textbook and student guide)

Manuel

This book is aimed at first-year business school students who are looking for a good understanding of economic reasoning without the heavy theoretical baggage required for specialized studies in economics.

The first part of the book analyzes how markets work and how the individual decisions of firms and consumers are involved. It covers topics such as exchange gains and price formation in different market structures. Building on these concepts, the second part of the book is devoted to business decisions such as strategic behavior in the face of competitors, decision-making under uncertainty and managing situations of asymmetric information.

A student who has mastered the concepts developed in this book will be in a privileged position to fully understand the major issues of the business world.

The student guide accompaniesMicroeconomics - Introduction for management students. It covers the main concepts of the book in a format suitable for note-taking. Answers to the exercises in the manual are also included.