Kinno 360 - Unleashing profitable genius

The creative process is often seen as an instantaneous moment of great inspiration: a flash of genius. But with the routine of daily life and the frenetic pace of work, let's face it, flashes of genius are pretty rare! So we need more to prepare the intuition.

Developing ideas for innovative, high-performance products or services requires a systematic approach and a disciplined process that accompanies participants, helping them to generate their own solutions to the organization's objectives. Yes, fantastic idea generation is possible, provided the team has a methodology, a robust sequence of steps to get there, and facilitation tips that enable the group to get there quickly and surely. In fact, many organizations have opted to carry out the exercise a few times a year, in order to build up a permanent inventory of concrete, ready-to-go ideas: in this way, they move into a proactive creation mode.

The book presents over 25 years of concrete exercises in a variety of settings: the methodology is universal. It's the practice and routines of creativity training that will turn your teams into liberated geniuses.