Fish soup: an introduction to business management through tales and metaphors

Brahim Allali succeeds in captivating his readers, be they teachers, students or entrepreneurs, in a talented and original way. We follow with delight this allegorical tale in which the hero, Sami, must overcome the trials and tribulations of taking over the family business. With the support of the old man known to all as Radi, the young adult manages to meet the challenges of managing the SME, while at the same time becoming a player in his own personal and professional future.

"Brahim Allali, in a style reminiscent of tales from the Thousand and One Nights, takes us along in the footsteps of a young manager confronted with the hazards of running an SME. His analogies enable my students to ask themselves the right questions, rather than learning the answers to some of the issues involved in growing and evolving a business."

Claude Ananou
Senior lecturer, HEC Montréal

"I really enjoyed this story. I couldn't believe how well the author was able to integrate the material with practice. It's very well done and very relevant to have had us read this story. We retain information much better this way!"

James McNamara
Accounting student