Introduction for management students
Author(s) : Justin Leroux, Nicolas Sahuguet
ISBN : 9782897990411
Year of publication : 2020
Nombre de pages : 0
Langue : #!trpst#trp-gettext data-trpgettextoriginal=5211#!trpAnglais#French#!trpst#/trp-gettext#!trpAnglais#
Manuel
This book is intended for first-year business school students who are seeking a solid understanding of economic reasoning. Getting straight to the point, the teaching approach adopted emphasizes accessibility and a practical focus.
The first part of the book analyzes how markets function and how the individual decisions of firms and consumers contribute to them. It covers topics such as trade-off gains and price formation in various market structures. Building on these concepts, the second part of the book focuses on business decisions such as strategic behavior in the face of competitors, decision-making under uncertainty, and managing situations of information asymmetry.
A student who has mastered the concepts developed in this book will be in a privileged position to fully understand the major issues of the business world.
This second edition includes improved examples and minor adjustments to the presentation of certain concepts.
Student Guide
The Student Guide accompanies *Microeconomics: An Introduction for Business Students*—Textbook. It includes the answers to the exercises in the textbook as well as nearly 500 past exam questions and their solutions.
Professor at HEC Montréal
Professor at HEC Montréal




