Argument, debate and improvisation in business

All the diplomas in the world won't be enough for you in a face-to-face situation where you have to argue, improvise a speech or respond from the hip to win your audience's appreciation. Whether in a meeting, with a customer or a supplier, as a manager, professional or sales representative, you need to excel in these strategic situations.

This book presents the basics of argumentation and eloquence to make face-to-face meetings at work easier and more convincing. Not only will you learn to defend your point of view with skill, but you'll also be better able to refute your opponent's arguments. You'll also learn to detect your interlocutor's strategy and respond with confidence.

If you want to influence those who listen to you, this self-study guide is for you! You'll discover how the mind works in these emergency situations, and you'll be able to train yourself to react effectively in the heat of the moment. Through simple explanations and a host of exercises, you'll learn to assert, argue and debate more effectively, whatever the circumstances.