The digital marketing strategy to win the trust of the modern buyer
ISBN : 9782897997182
Year of publication : 2024
Nombre de pages : 400
Langue : #!trpst#trp-gettext data-trpgettextoriginal=5211#!trpAnglais#French#!trpst#/trp-gettext#!trpAnglais#
Translation of the bestseller: They Ask, You Answer
Today's consumers live in a digital world where they have access to all the information they need to make a purchasing decision. To influence your buyers' behavior, you need to be an authority who can answer any questions, concerns or fears they may have. To do this, you need to put aside the "old school" marketing and sales manuals and adopt the role of teacher, creating content that gives your buyers the answers they're looking for. That's how you'll grow your business in the digital age. They ask: you answer is your guide to achieving that goal.
The first edition of They Ask: You Answer was a huge success, enabling marketing and sales teams in all sectors (B2B and B2C) to connect with their online buyers and achieve staggering sales growth. This revised edition goes even further, introducing you to the latest must-have content marketing tools, such as real-time conversation technology and video. You'll also find new case studies and interviews with industry thought leaders. Finally, this book will give you a glimpse into the future of digital marketing. With They ask: you answer in your pocket, you'll not only be positioned for success today, but you'll also be ready for what's on the horizon in terms of buyer behavior and technology. Evaluate your online performance and learn where to start to position yourself among the world's best: pinavox.com/cdp All the resources in this book are available in French at the following link: pinavox.com/idvrMarcus Sheridan is known for his excellence in inbound marketing and content. He is an international speaker with a unique ability to enthuse, engage and motivate live audiences. He also works with hundreds of companies, helping them become the trusted voice in their industry. Marcus has been quoted in numerous industry publications, including the New York Times, which called him "the guru of online marketing".
Stefan Badertscher has extensive practical experience in applying the They Ask: You Answer framework. A former sales and marketing director at Conception IMPACK, he transformed the company's sales approach using this method. Under his leadership, the company's organic traffic increased by 700 % and the sales cycle was cut in half. Today, as the only certified French coach of this method, he also gives conferences and workshops on the subject, helping companies dominate the Web space in their sector thanks to a proven model and total transparency as described in this book.
