Stefan Badertscher has extensive practical experience in applying the They Ask: You Answer framework. A former sales and marketing director at Conception IMPACK, he transformed the company's sales approach using this method. Under his leadership, the company's organic traffic increased by 700 % and the sales cycle was cut in half. Today, as the only certified French coach of this method, he also gives conferences and workshops on the subject, helping companies dominate the Web space in their sector thanks to a proven model and total transparency as described in this book.
