Marketing and customer experience

For your customers, consuming your products and services involves several interactions with your company before, during and after the transaction. Maximizing your customers' experience means implementing marketing strategies and tactics that will have a direct impact on the quality of their experience. Customers who are thrilled with their experience will become your best ambassadors!

In this book, you'll find..:

• A new terminology, adapted to the context of service companies, intermediaries and manufacturers who rely on exceptional service quality to position themselves in their respective markets;
• Marketing strategies and tactics to give your customers a unique, friendly and memorable consumer experience;
• Marketing strategies and tactics that, when integrated together, will enable you to offer your customers a value proposition superior to that of your competitors;
• Examples of business practices from successful companies;
• A service audit, a self-diagnostic questionnaire, to help you assess the strengths and weaknesses of the experience you offer your customers.