ISBN : 9782897991524
Year of publication : 2022
Nombre de pages : 178
Langue : #!trpst#trp-gettext data-trpgettextoriginal=5211#!trpAnglais#French#!trpst#/trp-gettext#!trpAnglais#
The tourism industry is constantly evolving. Just think of the latest visitor experiences or the new communication platforms used by small and medium-sized tourism businesses.
This book presents a step-by-step approach to creating a marketing and communications plan for tourism, hotels and restaurants.
A marketing plan should revolve around simple questions that every owner, manager or marketing and communications manager of a tourism SME is obliged to answer:
- What do visitors want from their tourism experience?
- What can the company offer as a tourism experience to meet visitors' needs and expectations?
- How do you inform visitors about your company's tourism experience?
- How do you prepare for visitors and keep track of your marketing and communications efforts?
These questions bring together in a unique way the different concepts and approaches used in tourism marketing and communication. This book is aimed at owners and managers of small and medium-sized tourism businesses, as well as students of tourism, hospitality, catering and marketing.
Sylvain Audet has been a recreotourism consultant since 1993. Prior to this, he held a number of management positions in tourism companies. Over the years, he has developed extensive expertise in business and product development, financial benchmarking, marketing research and business planning in a wide range of recreational tourism sectors. In parallel with his consulting career, he teaches at the Université du Québec à Montréal (UQAM) to students enrolled in the tourism and hospitality management program. Sylvain Audet holds a bachelor's degree in tourism management and intervention from UQAM and an MBA from Université Laval. He has also undertaken doctoral studies in administration. His thesis will focus on the conditions for successful ownership of tourism businesses.
