{"id":10669,"date":"2025-04-02T19:08:12","date_gmt":"2025-04-02T19:08:12","guid":{"rendered":"https:\/\/editionsjfd.com\/backup\/produit\/la-creativite-a-loeuvre-en-prospective-entretien-avec-jean-marie-bezard-conseiller-de-synthese\/"},"modified":"2025-06-02T17:18:13","modified_gmt":"2025-06-02T17:18:13","slug":"creativity-at-work-in-foresight-interview-with-jean-marie-bezard-synthesis-consultant","status":"publish","type":"product","link":"https:\/\/jfd.virtualgx.com\/en\/produit\/la-creativite-a-loeuvre-en-prospective-entretien-avec-jean-marie-bezard-conseiller-de-synthese\/","title":{"rendered":"Creativity at work in foresight, Interview with Jean-Marie B\u00e9zard, Conseiller de synth\u00e8se"},"content":{"rendered":"<div>\n<p style=\"text-align: justify;\" data-children-count=\"0\">Foresight is not forecasting; foresight is not the science of the future. Foresight is a path that we walk, together, with eyes wide open to \"see far, see wide, see differently\". In this interview, Jean-Marie B\u00e9zard takes us along this path - one he knows well - inviting us to deconstruct the obvious, open our horizons wide and multiply our points of view in order to begin the work of creating the \"future\". In the course of the book and the conversation, the contours of the foresight approach and its origins are outlined. We also explore the challenges that lie ahead in its application, and in the practice of the foresight profession.<\/p>\n<p style=\"text-align: justify;\" data-children-count=\"0\">Jean-Marie B\u00e9zard, joined by \u00c9liane Le Jeune-B\u00e9zard, take a lucid and uncompromising look at this profession, one that reflects the responsibility of being oneself, doubt and risk-taking, as well as passion and joy. Finally, we discover some of the tools of the shared foresight approach practiced over the years by Jean-Marie B\u00e9zard and the Pl\u00e9nitudes\u00ae - Prospective et Management team.<\/p>\n<p style=\"text-align: justify;\" data-children-count=\"0\">The world is not written, there is no fatality. Fatality becomes fatality when we submit to it. Following in the footsteps of Gaston Berger, the founder of this approach, we are here called upon to discover a shared (collective), committed, even civic foresight, which summons creativity as \"doing\" - creativity at work - and calls for dialogue with innovation. A fundamentally humanist approach to foresight, when acting together is one of the last possibilities for developing, if there is still time, more inclusive, more benevolent societies.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>La prospective n&#8217;est pas la pr&#233;vision, la prospective n&#8217;est pas la science du futur. La prospective est un chemin qui se marche, &#224; plusieurs, avec les yeux grands ouverts pour &#171; voir loin, voir large, voir autrement &#187;. C&#8217;est sur ce chemin &#8211; qu&#8217;il conna&#238;t bien &#8211; que nous entra&#238;ne Jean-Marie B&#233;zard dans le pr&#233;sent [&hellip;]<\/p>\n","protected":false},"featured_media":10670,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[1033],"product_tag":[],"class_list":["post-10669","product","type-product","status-publish","has-post-thumbnail","author-anne-laure-saives","author-annie-camus","author-jean-marie-bezard","product_cat-management","product_shipping_class-book","first","instock","taxable","shipping-taxable","purchasable","product-type-variable"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La cr\u00e9ativit\u00e9 \u00e0 l&#039;oeuvre en prospective, Entretien avec Jean-Marie B\u00e9zard, conseiller de synth\u00e8se - Les \u00c9ditions JFD<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La cr\u00e9ativit\u00e9 \u00e0 l&#039;oeuvre en prospective, Entretien avec Jean-Marie B\u00e9zard, conseiller de synth\u00e8se - Les \u00c9ditions JFD\" \/>\n<meta property=\"og:description\" content=\"La prospective n&#8217;est pas la pr&#233;vision, la prospective n&#8217;est pas la science du futur. 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