{"id":10629,"date":"2025-04-02T19:07:54","date_gmt":"2025-04-02T19:07:54","guid":{"rendered":"https:\/\/editionsjfd.com\/backup\/produit\/le-marketing-et-la-communication-en-tourisme-hotellerie-et-restauration\/"},"modified":"2025-06-02T17:17:54","modified_gmt":"2025-06-02T17:17:54","slug":"marketing-and-communication-in-the-hospitality-industry","status":"publish","type":"product","link":"https:\/\/jfd.virtualgx.com\/en\/produit\/le-marketing-et-la-communication-en-tourisme-hotellerie-et-restauration\/","title":{"rendered":"Marketing and communication in tourism, hotels and catering"},"content":{"rendered":"<div>\n<p style=\"text-align: justify;\">The tourism industry is constantly evolving. Just think of the latest visitor experiences or the new communication platforms used by small and medium-sized tourism businesses.<\/p>\n<p>This book presents a step-by-step approach to creating a marketing and communications plan for tourism, hotels and restaurants. <\/p>\n<p>A marketing plan should revolve around simple questions that every owner, manager or marketing and communications manager of a tourism SME is obliged to answer:<\/p>\n<p>- What do visitors want from their tourism experience?<br \/>- What can the company offer as a tourism experience to meet visitors' needs and expectations?<br \/>- How do you inform visitors about your company's tourism experience?<br \/>- How do you prepare for visitors and keep track of your marketing and communications efforts?<\/p>\n<p>These questions bring together in a unique way the different concepts and approaches used in tourism marketing and communication. This book is aimed at owners and managers of small and medium-sized tourism businesses, as well as students of tourism, hospitality, catering and marketing.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>L&#8217;industrie touristique est un secteur en constante &#233;volution. On n&#8217;a qu&#8217;&#224; penser aux r&#233;centes exp&#233;riences offertes aux visiteurs ou aux nouvelles plateformes de communication qu&#8217;utilisent les PME touristiques. Ce livre pr&#233;sente pas &#224; pas une d&#233;marche compl&#232;te pour r&#233;aliser un plan de marketing et de communication en tourisme, en h&#244;tellerie et en restauration. Un plan [&hellip;]<\/p>\n","protected":false},"featured_media":10630,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[1044],"product_tag":[],"class_list":["post-10629","product","type-product","status-publish","has-post-thumbnail","author-sylvain-audet","product_cat-marketing","product_shipping_class-book","first","instock","taxable","shipping-taxable","purchasable","product-type-variable"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le marketing et la communication en tourisme, h\u00f4tellerie et restauration - Les \u00c9ditions JFD<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le marketing et la communication en tourisme, h\u00f4tellerie et restauration - Les \u00c9ditions JFD\" \/>\n<meta property=\"og:description\" content=\"L&#8217;industrie touristique est un secteur en constante &#233;volution. On n&#8217;a qu&#8217;&#224; penser aux r&#233;centes exp&#233;riences offertes aux visiteurs ou aux nouvelles plateformes de communication qu&#8217;utilisent les PME touristiques. Ce livre pr&#233;sente pas &#224; pas une d&#233;marche compl&#232;te pour r&#233;aliser un plan de marketing et de communication en tourisme, en h&#244;tellerie et en restauration. Un plan [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jfd.virtualgx.com\/en\/product\/marketing-and-communication-in-the-hospitality-industry\/\" \/>\n<meta property=\"og:site_name\" content=\"Les \u00c9ditions JFD\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-02T17:17:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/jfd.virtualgx.com\/wp-content\/uploads\/2025\/04\/15255-preview.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"315\" \/>\n\t<meta property=\"og:image:height\" content=\"472\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jfd.virtualgx.com\\\/produit\\\/le-marketing-et-la-communication-en-tourisme-hotellerie-et-restauration\\\/\",\"url\":\"https:\\\/\\\/jfd.virtualgx.com\\\/produit\\\/le-marketing-et-la-communication-en-tourisme-hotellerie-et-restauration\\\/\",\"name\":\"Le marketing et la communication en tourisme, h\u00f4tellerie et restauration - 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