{"id":10330,"date":"2025-04-02T19:05:50","date_gmt":"2025-04-02T19:05:50","guid":{"rendered":"https:\/\/editionsjfd.com\/backup\/produit\/le-management-de-la-pme\/"},"modified":"2025-05-09T18:24:40","modified_gmt":"2025-05-09T18:24:40","slug":"sme-management","status":"publish","type":"product","link":"https:\/\/jfd.virtualgx.com\/en\/produit\/le-management-de-la-pme\/","title":{"rendered":"SME management"},"content":{"rendered":"
\n

Malgré la place importante des PME dans l’économie, on retrouve peu d’ouvrages qui guident les entrepreneurs constamment à court de ressources. Ce manuel tente de répondre à la question : par quel chemin la PME peut-elle passer pour devenir un jour une grande entreprise?<\/p>\n

Pour ce faire, ce manuel revisite quelques-unes des théories phares de la gestion des organisations, mais en adoptant l’angle de la PME : la légitimité, la gestion des impressions, le choix rationnel, la dépendance envers les ressources, la théorie de l’agence et la théorie institutionnelle. La première partie permet au lecteur de se familiariser avec les concepts de base qui sont d’usage dans la littérature sur la grande entreprise. En plus de caractériser les entrepreneurs qui dirigent les PME, cette partie permet de faire le pont entre ce qu’on lit habituellement dans les manuels de management et ce qui est présenté dans ce manuel. Ensuite, on explique, à travers les fonctions primaires (ventes\/services à la clientèle, production\/logistique et marketing), comment chacune des théories influence la PME au quotidien et peut influencer sa croissance. La dernière section s’intéresse plus particulièrement aux fonctions de soutien (administration\/finance, gestion des ressources humaines et technologies de l’information) et aux théories présentées dans cet ouvrage.<\/p>\n

Truffé d’exemples inspirés de PME à succès, ce livre est destiné autant à l’étudiant qu’à l’entrepreneur qui désire concurrencer la grande entreprise. Au fond, c’est un guide qui aidera l’un à comprendre comment fonctionne la PME et l’autre à cibler les actions concrètes à entreprendre dans l’une ou l’autre des fonctions de son entreprise pour aspirer à la croissance.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Malgré la place importante des PME dans l’économie, on retrouve peu d’ouvrages qui guident les entrepreneurs constamment à court de ressources. Ce manuel tente de répondre à la question : par quel chemin la PME peut-elle passer pour devenir un jour une grande entreprise? Pour ce faire, ce manuel revisite quelques-unes des théories phares de […]<\/p>\n","protected":false},"featured_media":10331,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[1033],"product_tag":[],"class_list":["post-10330","product","type-product","status-publish","has-post-thumbnail","author-frederic-audet","author-liliane-hamel","product_cat-management","product_shipping_class-book","first","outofstock","taxable","shipping-taxable","product-type-variable"],"acf":[],"yoast_head":"\nLe management de la PME - Les \u00c9ditions JFD<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le management de la PME - Les \u00c9ditions JFD\" \/>\n<meta property=\"og:description\" content=\"Malgré la place importante des PME dans l’économie, on retrouve peu d’ouvrages qui guident les entrepreneurs constamment à court de ressources. 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