{"id":10243,"date":"2025-04-02T19:05:14","date_gmt":"2025-04-02T19:05:14","guid":{"rendered":"https:\/\/editionsjfd.com\/backup\/produit\/start-up-tribu-2e-edition\/"},"modified":"2025-06-02T17:17:26","modified_gmt":"2025-06-02T17:17:26","slug":"start-up-tribu-2nd-edition","status":"publish","type":"product","link":"https:\/\/jfd.virtualgx.com\/en\/produit\/start-up-tribu-2e-edition\/","title":{"rendered":"Start-up tribu - 2nd edition"},"content":{"rendered":"<div>\n<p style=\"text-align: justify;\"><strong>Foreword by Jean-Fran\u00e7ois Harvey<\/strong><\/p>\n<p style=\"text-align: justify;\">Louis Jacques FILION, a leading figure in entrepreneurship: \u00abA fresh perspective for entrepreneurs. An inspiring book on doing business differently!\u00bb.<\/p>\n<p>\u00c9ric REMY, a socio-anthropologist specializing in consumer behavior: \u00abA thought-provoking intersection between community- or tribe-based logic and entrepreneurial logic.\u00bb. <\/p>\n<p>Gaspard G., YouTuber and entrepreneur: \u00abA breath of fresh air for startup founders.\u00bb.<\/p>\n<p>The internet is full of advice for aspiring entrepreneurs on how to create, develop, and foster a community around their startup project. However, a community cannot be imposed; it must be nurtured with its members, not for its members! Based on this observation, the book\u2019s goal is to offer an alternative to these lists of tips by presenting an approach that fully integrates the community into the entrepreneurial process. The community is thus viewed as an essential component, not a secondary one. To achieve this and reap the benefits in terms of brand and market development, the book suggests following these five steps: 1) champion a cause and launch a movement; 2) recruit volunteers and organize their collaboration; 3) foster online and offline interaction; 4) develop rituals; 5) weave connection into the value proposition.<\/p>\n<p>To contextualize this approach, numerous examples clarify the concepts involved.<\/p>\n<p>The book concludes by highlighting the need for joint development of the community model and the business model.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>How to do business with your community<\/p>","protected":false},"featured_media":10244,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[1031],"product_tag":[],"class_list":["post-10243","product","type-product","status-publish","has-post-thumbnail","author-anicet-nemani","author-bernard-cova","author-franck-bares","product_cat-entrepreneuriat","product_shipping_class-book","first","instock","taxable","shipping-taxable","purchasable","product-type-variable"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Start-up tribu - 2e \u00e9dition - Les \u00c9ditions JFD<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Start-up tribu - 2e \u00e9dition - Les \u00c9ditions JFD\" \/>\n<meta property=\"og:description\" content=\"Comment entreprendre avec sa communaut\u00e9\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jfd.virtualgx.com\/en\/product\/start-up-tribu-2nd-edition\/\" \/>\n<meta property=\"og:site_name\" content=\"Les \u00c9ditions JFD\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-02T17:17:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/jfd.virtualgx.com\/wp-content\/uploads\/2025\/04\/15717-preview.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"315\" \/>\n\t<meta property=\"og:image:height\" content=\"472\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jfd.virtualgx.com\\\/produit\\\/start-up-tribu-2e-edition\\\/\",\"url\":\"https:\\\/\\\/jfd.virtualgx.com\\\/produit\\\/start-up-tribu-2e-edition\\\/\",\"name\":\"Start-up tribu - 2e \u00e9dition - Les \u00c9ditions JFD\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jfd.virtualgx.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/jfd.virtualgx.com\\\/produit\\\/start-up-tribu-2e-edition\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/jfd.virtualgx.com\\\/produit\\\/start-up-tribu-2e-edition\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/jfd.virtualgx.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/15717-preview.jpg\",\"datePublished\":\"2025-04-02T19:05:14+00:00\",\"dateModified\":\"2025-06-02T17:17:26+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/jfd.virtualgx.com\\\/produit\\\/start-up-tribu-2e-edition\\\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/jfd.virtualgx.com\\\/produit\\\/start-up-tribu-2e-edition\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\\\/\\\/jfd.virtualgx.com\\\/produit\\\/start-up-tribu-2e-edition\\\/#primaryimage\",\"url\":\"https:\\\/\\\/jfd.virtualgx.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/15717-preview.jpg\",\"contentUrl\":\"https:\\\/\\\/jfd.virtualgx.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/15717-preview.jpg\",\"width\":315,\"height\":472,\"caption\":\"Start-up tribu - 2e \u00e9dition\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/jfd.virtualgx.com\\\/produit\\\/start-up-tribu-2e-edition\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/jfd.virtualgx.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Produits\",\"item\":\"https:\\\/\\\/jfd.virtualgx.com\\\/?post_type=product\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Start-up tribu &#8211; 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