{"id":10241,"date":"2025-04-02T19:05:13","date_gmt":"2025-04-02T19:05:13","guid":{"rendered":"https:\/\/editionsjfd.com\/backup\/produit\/fondements-de-management-strategique-2e-edition\/"},"modified":"2025-05-16T19:54:27","modified_gmt":"2025-05-16T19:54:27","slug":"foundations-of-strategic-management-2nd-edition","status":"publish","type":"product","link":"https:\/\/jfd.virtualgx.com\/en\/produit\/fondements-de-management-strategique-2e-edition\/","title":{"rendered":"Fundamentals of strategic management - 2nd edition"},"content":{"rendered":"<div>\n<p style=\"text-align: justify;\">Where General Motors, Sears and IBM lost ground, Toyota, Walmart and Apple gained. History is full of examples of companies that either failed to keep up with the competition, or succeeded in doing so, but were unable to maintain the pace afterwards. As a business student, you're probably interested to know why some companies succeed while others fail. What lies behind Google's astonishing success as a search engine, and why is Yahoo no longer a dominant player in the same industry? How does a firm like Walmart manage to become a leader and maintain its position, when other players in the same industry, such as Target Canada and Sears Canada, have gone out of business? Various sections of this manual provide detailed answers to these and similar questions. But we can give you a summary answer right now: successful companies strategically manage their resources and their environment: they don't just manage (or deploy) their internal resources with the competition in mind, but also proactively manage their industry or the competitive environment itself.<\/p>\n<p style=\"text-align: justify;\">In this handbook on strategic management, we look at how senior management needs to understand the issues that are emerging in the business environment, and how it needs to adapt its strategic capabilities to establish the company's competitive advantage to ensure its long-term prosperity.<\/p>\n<p style=\"text-align: justify;\">There are other abstracts on the same subject, but this one stands out for its richness and the sections it contains. Here are just a few of its special features:<\/p>\n<ul>\n<li style=\"text-align: justify;\">This manual is written in a simple, engaging, conversational style. It avoids complex sentences and gets straight to the point. The concepts in each chapter are clearly developed to help students grasp and assimilate them quickly.<\/li>\n<li style=\"text-align: justify;\">The concepts are illustrated with examples from well-known companies such as Apple, PepsiCo and Walmart.<\/li>\n<li style=\"text-align: justify;\">The presentation of the material is practical and application-oriented, i.e. students are provided with easy-to-use models for critical analysis (e.g. industry analysis or internal company analysis).<\/li>\n<li style=\"text-align: justify;\">Each chapter begins with a simply presented case study, and the theme of this brief case study is effectively integrated into the chapter's content.<\/li>\n<li style=\"text-align: justify;\">Each chapter ends with a summary, making it a useful revision tool for students.<\/li>\n<li style=\"text-align: justify;\">Each chapter includes projects and essay questions designed to bring students closer to the practical dimension.<\/li>\n<\/ul>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>L&#224; o&#249; General Motors, Sears et IBM ont perdu du terrain, Toyota, Walmart et Apple en ont gagn&#233;. L&#8217;histoire regorge d&#8217;exemples d&#8217;entreprises qui n&#8217;ont pas r&#233;ussi &#224; suivre la concurrence ou qui y sont parvenues, mais sans pouvoir maintenir le rythme par la suite. En tant qu&#8217;&#233;tudiante ou &#233;tudiant en administration des affaires, vous souhaitez [&hellip;]<\/p>\n","protected":false},"featured_media":10242,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[1033],"product_tag":[],"class_list":["post-10241","product","type-product","status-publish","has-post-thumbnail","author-johanne-queenton","author-philip-l-grenon","author-raghavan-parthasarthy","product_cat-management","product_shipping_class-book","first","instock","taxable","shipping-taxable","purchasable","product-type-variable"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fondements de management strat\u00e9gique - 2e \u00e9dition - Les \u00c9ditions JFD<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fondements de management strat\u00e9gique - 2e \u00e9dition - Les \u00c9ditions JFD\" \/>\n<meta property=\"og:description\" content=\"L&#224; o&#249; General Motors, Sears et IBM ont perdu du terrain, Toyota, Walmart et Apple en ont gagn&#233;. 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