{"id":10196,"date":"2025-04-02T19:04:55","date_gmt":"2025-04-02T19:04:55","guid":{"rendered":"https:\/\/editionsjfd.com\/backup\/produit\/psychologie-de-la-decision-2e-edition\/"},"modified":"2025-05-09T18:24:23","modified_gmt":"2025-05-09T18:24:23","slug":"decision-psychology-2nd-edition","status":"publish","type":"product","link":"https:\/\/jfd.virtualgx.com\/en\/produit\/psychologie-de-la-decision-2e-edition\/","title":{"rendered":"Psychology of Decision - 2nd edition"},"content":{"rendered":"
\n

Décider est une activité quotidienne que l’on fait presque automatiquement sans se poser de questions. Certaines décisions interpellent une réflexion plus approfondie qui peut être supportée par divers outils analytiques. On oublie toutefois trop souvent que le principal outil de décision que l’on devrait mieux connaître est le cerveau humain. Loin d’être infaillible, le cerveau peut amener l’individu à faire des choix qui ne sont pas à son avantage sans même qu’il ne s’en rende compte. Mieux on connaît ces défaillances inhérentes au processus décisionnel, plus il sera facile de s’en prémunir pour prendre des décisions de meilleure qualité. <\/p>\n

Le présent ouvrage vise à exposer les mécanismes cognitifs, affectifs et collectifs inhérents au processus décisionnel qui comporte cinq étapes : cadrer le problème, recueillir des informations, générer des options, choisir et apprendre de l’expérience. Chacune de ces étapes fait l’objet d’une analyse de ses éléments constitutifs dans le but de mettre en évidence à la fois la complexité et les défis inhérents au processus décisionnel. On aborde également le contexte du décideur et les contraintes que le contexte lui impose, la prise de décision collective, l’incertitude et le risque, le rôle des émotions et de l’intuition dans la prise de décision ainsi que l’éthique. La portée de cet ouvrage n’est pas d’être exhaustif sur le plan théorique, mais bien de procurer les bases concrètes à partir desquelles le décideur sera en mesure de prendre de meilleures décisions.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Décider est une activité quotidienne que l’on fait presque automatiquement sans se poser de questions. Certaines décisions interpellent une réflexion plus approfondie qui peut être supportée par divers outils analytiques. On oublie toutefois trop souvent que le principal outil de décision que l’on devrait mieux connaître est le cerveau humain. Loin d’être infaillible, le cerveau […]<\/p>\n","protected":false},"featured_media":10197,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[1033],"product_tag":[],"class_list":["post-10196","product","type-product","status-publish","has-post-thumbnail","author-pierre-lainey","product_cat-management","product_shipping_class-book","first","outofstock","taxable","shipping-taxable","product-type-variable"],"acf":[],"yoast_head":"\nPsychologie de la d\u00e9cision - 2e \u00e9dition - Les \u00c9ditions JFD<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Psychologie de la d\u00e9cision - 2e \u00e9dition - Les \u00c9ditions JFD\" \/>\n<meta property=\"og:description\" content=\"Décider est une activité quotidienne que l’on fait presque automatiquement sans se poser de questions. Certaines décisions interpellent une réflexion plus approfondie qui peut être supportée par divers outils analytiques. On oublie toutefois trop souvent que le principal outil de décision que l’on devrait mieux connaître est le cerveau humain. Loin d’être infaillible, le cerveau […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jfd.virtualgx.com\/en\/product\/decision-psychology-2nd-edition\/\" \/>\n<meta property=\"og:site_name\" content=\"Les \u00c9ditions JFD\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-09T18:24:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/jfd.virtualgx.com\/wp-content\/uploads\/2025\/04\/10794-preview.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"315\" \/>\n\t<meta property=\"og:image:height\" content=\"472\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jfd.virtualgx.com\\\/produit\\\/psychologie-de-la-decision-2e-edition\\\/\",\"url\":\"https:\\\/\\\/jfd.virtualgx.com\\\/produit\\\/psychologie-de-la-decision-2e-edition\\\/\",\"name\":\"Psychologie de la d\u00e9cision - 2e \u00e9dition - Les \u00c9ditions JFD\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jfd.virtualgx.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/jfd.virtualgx.com\\\/produit\\\/psychologie-de-la-decision-2e-edition\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/jfd.virtualgx.com\\\/produit\\\/psychologie-de-la-decision-2e-edition\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/jfd.virtualgx.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/10794-preview.jpg\",\"datePublished\":\"2025-04-02T19:04:55+00:00\",\"dateModified\":\"2025-05-09T18:24:23+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/jfd.virtualgx.com\\\/produit\\\/psychologie-de-la-decision-2e-edition\\\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/jfd.virtualgx.com\\\/produit\\\/psychologie-de-la-decision-2e-edition\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\\\/\\\/jfd.virtualgx.com\\\/produit\\\/psychologie-de-la-decision-2e-edition\\\/#primaryimage\",\"url\":\"https:\\\/\\\/jfd.virtualgx.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/10794-preview.jpg\",\"contentUrl\":\"https:\\\/\\\/jfd.virtualgx.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/10794-preview.jpg\",\"width\":315,\"height\":472,\"caption\":\"Psychologie de la d\u00e9cision - 2e \u00e9dition\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/jfd.virtualgx.com\\\/produit\\\/psychologie-de-la-decision-2e-edition\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/jfd.virtualgx.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Produits\",\"item\":\"https:\\\/\\\/jfd.virtualgx.com\\\/?post_type=product\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Psychologie de la d\u00e9cision – 2e \u00e9dition\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/jfd.virtualgx.com\\\/#website\",\"url\":\"https:\\\/\\\/jfd.virtualgx.com\\\/\",\"name\":\"Les \u00c9ditions JFD\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/jfd.virtualgx.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/jfd.virtualgx.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/jfd.virtualgx.com\\\/#organization\",\"name\":\"Les \u00c9ditions JFD\",\"url\":\"https:\\\/\\\/jfd.virtualgx.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\\\/\\\/jfd.virtualgx.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/jfd.virtualgx.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/logo-JFD.png\",\"contentUrl\":\"https:\\\/\\\/jfd.virtualgx.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/logo-JFD.png\",\"width\":500,\"height\":214,\"caption\":\"Les \u00c9ditions JFD\"},\"image\":{\"@id\":\"https:\\\/\\\/jfd.virtualgx.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Psychology of Decision - 2nd edition - Les \u00c9ditions JFD","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Psychologie de la d\u00e9cision - 2e \u00e9dition - Les \u00c9ditions JFD","og_description":"Décider est une activité quotidienne que l’on fait presque automatiquement sans se poser de questions. 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