{"id":10194,"date":"2025-04-02T19:04:54","date_gmt":"2025-04-02T19:04:54","guid":{"rendered":"https:\/\/editionsjfd.com\/backup\/produit\/psychologie-de-la-decision\/"},"modified":"2025-05-09T18:24:23","modified_gmt":"2025-05-09T18:24:23","slug":"decision-psychology","status":"publish","type":"product","link":"https:\/\/jfd.virtualgx.com\/en\/produit\/psychologie-de-la-decision\/","title":{"rendered":"Psychology of decision"},"content":{"rendered":"<div>\n<p>Deciding is a daily activity that we do almost automatically without question. Some decisions call for deeper reflection, which can be supported by various analytical tools. All too often, however, we forget that the main decision-making tool we need to know more about is the human brain. Far from being infallible, the brain can lead individuals to make choices that are not to their advantage, without them even realizing it. The more we know about these inherent failings in the decision-making process, the easier it will be to guard against them and make better decisions. The aim of this book is to explain the cognitive, affective and collective mechanisms inherent in the decision-making process, which comprises five stages: framing the problem, gathering information, generating options, choosing and learning from experience. Each of these stages is analyzed in terms of its constituent elements, with the aim of highlighting both the complexity and the challenges inherent in the decision-making process. The context of the decision-maker and the constraints this context imposes, collective decision-making, uncertainty and risk, the role of emotions and intuition in decision-making, and ethics are also addressed. The aim of this book is not to be theoretically exhaustive, but rather to provide the concrete foundations on which decision-makers can make better decisions.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>D&#233;cider est une activit&#233; quotidienne que l&#8217;on fait presque automatiquement sans se poser de question. Certaines d&#233;cisions interpellent une r&#233;flexion plus approfondie qui peut &#234;tre support&#233;e par divers outils analytiques. On oublie toutefois trop souvent que le principal outil de d&#233;cision que l&#8217;on devrait mieux conna&#238;tre est le cerveau humain. Loin d&#8217;&#234;tre infaillible, le cerveau [&hellip;]<\/p>\n","protected":false},"featured_media":10195,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[1033],"product_tag":[],"class_list":["post-10194","product","type-product","status-publish","has-post-thumbnail","author-pierre-lainey","product_cat-management","product_shipping_class-book","first","outofstock","taxable","shipping-taxable","product-type-variable"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Psychologie de la d\u00e9cision - Les \u00c9ditions JFD<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Psychologie de la d\u00e9cision - Les \u00c9ditions JFD\" \/>\n<meta property=\"og:description\" content=\"D&#233;cider est une activit&#233; quotidienne que l&#8217;on fait presque automatiquement sans se poser de question. Certaines d&#233;cisions interpellent une r&#233;flexion plus approfondie qui peut &#234;tre support&#233;e par divers outils analytiques. On oublie toutefois trop souvent que le principal outil de d&#233;cision que l&#8217;on devrait mieux conna&#238;tre est le cerveau humain. 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