{"id":10117,"date":"2025-04-02T19:04:22","date_gmt":"2025-04-02T19:04:22","guid":{"rendered":"https:\/\/editionsjfd.com\/backup\/produit\/apres-une-decennie-de-buzz-quelle-pertinence-pour-le-concept-de-modele-daffaires-en-strategie\/"},"modified":"2025-05-16T19:55:02","modified_gmt":"2025-05-16T19:55:02","slug":"after-a-decade-of-buzz-how-relevant-is-the-concept-of-the-business-model-in-strategy","status":"publish","type":"product","link":"https:\/\/jfd.virtualgx.com\/en\/produit\/apres-une-decennie-de-buzz-quelle-pertinence-pour-le-concept-de-modele-daffaires-en-strategie\/","title":{"rendered":"After a decade of buzz: what is the relevance of the business model concept in strategy?"},"content":{"rendered":"<div>\n<p style=\"text-align: justify;\">Une dizaine d&#8217;ann&#233;es apr&#232;s la renaissance manifeste de l&#8217;int&#233;r&#234;t des praticiens, puis des chercheurs, pour le concept de mod&#232;le d&#8217;affaires (business model), la question de sa pertinence au regard des concepts et des outils existants en strat&#233;gie persiste. Concept polys&#233;mique? Concept &#171; valise &#187;? Concept utile? Concept durable? Autant de questions qui, au-del&#224; de la popularit&#233; du concept, nous invitent &#224; porter un regard &#224; la fois critique et constructif sur le mod&#232;le d&#8217;affaires dans le champ du management strat&#233;gique. Alors que notre pratique d&#8217;enseignement de la strat&#233;gie et d&#8217;accompagnement de projets d&#8217;innovation nous amenait &#224; questionner la pertinence du concept\/outil du mod&#232;le d&#8217;affaires, il nous sembla qu&#8217;un tour de table s&#8217;imposait pour tenter de r&#233;pondre aux questions soulev&#233;es. Ce tour de table s&#8217;est tenu le 8 juin 2011 lors de la XXe conf&#233;rence de l&#8217;Association Internationale de Management Strat&#233;gique (AIMS) &#224; Nantes. Ce petit ouvrage a pour but de faire partager au lecteur l&#8217;int&#233;gralit&#233; des propos &#233;chang&#233;s ce jour-l&#224;.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Une dizaine d&#8217;ann&#233;es apr&#232;s la renaissance manifeste de l&#8217;int&#233;r&#234;t des praticiens, puis des chercheurs, pour le concept de mod&#232;le d&#8217;affaires (business model), la question de sa pertinence au regard des concepts et des outils existants en strat&#233;gie persiste. Concept polys&#233;mique? Concept &#171; valise &#187;? Concept utile? Concept durable? Autant de questions qui, au-del&#224; de la [&hellip;]<\/p>\n","protected":false},"featured_media":10118,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[1033],"product_tag":[],"class_list":["post-10117","product","type-product","status-publish","has-post-thumbnail","product_cat-management","product_shipping_class-book","first","instock","taxable","shipping-taxable","purchasable","product-type-variable"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Apr\u00e8s une d\u00e9cennie de \u00ab buzz \u00bb: quelle pertinence pour le concept de mod\u00e8le d&#039;affaires en strat\u00e9gie? - Les \u00c9ditions JFD<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apr\u00e8s une d\u00e9cennie de \u00ab buzz \u00bb: quelle pertinence pour le concept de mod\u00e8le d&#039;affaires en strat\u00e9gie? - Les \u00c9ditions JFD\" \/>\n<meta property=\"og:description\" content=\"Une dizaine d&#8217;ann&#233;es apr&#232;s la renaissance manifeste de l&#8217;int&#233;r&#234;t des praticiens, puis des chercheurs, pour le concept de mod&#232;le d&#8217;affaires (business model), la question de sa pertinence au regard des concepts et des outils existants en strat&#233;gie persiste. 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