Myriam Ertz is a professor of marketing at the Université du Québec à Chicoutimi, director of the Research Laboratory on New Forms of Consumption (LaboNFC), and a member of the Center for Research on Territorial Development and the Observatory on Responsible Consumption. Her research focuses in particular on responsible marketing, consumer behavior modeling, and new technologies—fields in which she has published numerous research articles and conference papers. She also edited the book *The Reconfigurations of Commercial Exchange: Overview, Challenges, and Perspectives*. An expert in quantitative and qualitative methodologies, she has worked as a marketing consultant for the Altus Group and FedEx Express on issues related to consumer behavior and marketing strategy.
